SEO Optimisation Tricks- Improve your SERP rankings

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By Y. Anush

As technology evolves and businesses grow, a website is no longer a luxury - it's a necessity. But having a website gathering dust on the corners of the internet won’t do you much good. 

For a website to thrive and serve its purpose you need your website to be visible to the very people you're trying to reach: potential customers. This is where SEO (Search Engine Optimization) comes in.


What is SEO?:

Think of SEO as the magic ingredient that helps search engines understand what your website is about and why it's relevant to specific searches. The better search engines understand your website, the higher they're likely to rank it in Search Engine Results Pages (SERPs). The higher you rank, the more likely it is that users searching for products or services related to yours will stumble upon your website.  

Here are some key ways to boost your SEO and climb the SERP ladder:


Create Quality Content:

Quality content is the foundation of an SEO strategy. Always create informative, engaging and well-written content that provides value to the users. This could be anything from FAQs and blogs to informative guides to solve user queries. By providing such content you’ll not only attract customers but also build trust on your brand.


Using suitable keywords: 

Keyword research is a must-use tool in the digital world. It is essential for your website’s SEO. What are keywords? Keywords are the words and phrases that people type into search engines to find what they're looking for. 

Identify the relevant keywords for your product and integrate them in your content. But don’t just stuff them anywhere for the sake of it! integrate them naturally through your content including titles, meta descriptions, and the body. 

This approach helps in appealing both the search engines and the users, improving the website visits and boosting the conversions. 


Importance of Backlinks:

Imagine backlinks as referrals from other websites validating your website’s reliability. When highly reputable websites link back to yours, it tells the search engines that your content is trustworthy and reliable. 

Though backlinks might not be as significant as they were, still building backlinks organically by creating content so informative and link-worthy that other websites naturally want to reference you. 


Make it Mobile-friendly:

Let’s face it, these days, most of us are glued to mobiles. They have become an extended part of ourselves. If your website is not responsive on phones you’ll be losing a huge chunk of the potential customers. 

Make sure your adapts for different screen-size without any issues for a smooth and hassle-free user experience on all devices. 


Quick Loading-times:

Nobody enjoys waiting for a website to load at the speed of a sloth on tranquilizers. A slow website frustrates visitors and makes them go crazy, just kidding. Still it decreases user experience and therefore negatively impacts the SEO rankings.

There are many ways to increase a website’s speed such as optimizing image sizes, minimizing HTTP requests, lazy loading and a reliable web hosting provider.


Promoting your website:

Don’t just wait around for customers to come. After implementing these SEO approaches, start promoting your website. Share your content on social media platforms, submit your website to relevant directories, and connect with other businesses. 

The more you promote your website, the more opportunities you have to attract visitors and make them your customers.


Integrating Chatbots: 

Chatbots can improve SEO by providing instant responses to the user queries and improve customer satisfaction. Moreover, they can guide users through relevant content, increasing user experience, and chances of the users revisiting the website. 

Additionally they can gather valuable data like user interactions, preferences and help you in building your SEO strategy. 


How SuperGrowth AI can help you with SEO:

Create custom-chatbots using SuperGrowth AI from scratch with no-code. With our multi-language support and 24/7 availability improve user experience. Track the conversation metrics with ease and to improve your SEO techniques. 

Sign-up today for a free-trial at SuperGrowth AI today and build AI chatbots for your business and integrate them seamlessly.


Bonus Point - Content Updating:

Always update content such as titles, meta descriptions and blogs after a time-period to keep them relevant to the current trends and fresh or recent keywords. This helps not only increase the SEO, as these changes are picked up by the web-crawlers, but also the user experience as the updated content shows your website is trust-worthy.



By following these tips you can increase your website’s SEO and see your website rise through SERP ranks. Remember SEO is a marathon, not a sprint. Be patient and keep creating valuable content consistently and, over time, you'll attract the traffic that you wished for and have been working for.